The world of social media has vastly grown over the last ten years. A lot of the power of social media lies with influencers from all walks of life. Whether they promote brands or spout their knowledge on a wide range of subjects, you wouldn’t be wrong in assuming that influencers are at the top of the hierarchy of the digital world. Something that local influencer Ryan Spicer knows all about…
Having worked with over 70 brands in the last two years, Ryan Spicer is a well-travelled influencer. Armed with a wealth of stylistic swagger and social media know-how. We take a look at how he became a social media and brand influencer and talk about who he represents, who he wants to represent and what the future has in store for the 11,000-follower Instagrammer.
TELL US A LITTLE ABOUT YOURSELF. HOW DID YOU BECOME A FREELANCE BRAND INFLUENCER?
It’s a funny story; I was travelling and living in Australia for over a year and doing my daily food shop for work. As I entered Woolworths, this lady called me in to enter a competition. I said, “No, it’s fine,” as I was in a rush. So I carried on with my shopping but as I left, the lady called me again.
This time she said, “It’s free to enter, and you could win a photoshoot worth $350”. So, I thought, “Yeah go on then, why not?”
Anyway, a couple of weeks later, I had a phone call saying I had won. So I thought, “Okay, let’s do it!”
I got my best outfits together and did the shoot. It turned out I was really comfortable in front of the camera and really liked how the photos turned out. Finally, I came back to the UK, it was summer and I was feeling good. Thinking, “You know what? I’m going to give this a shot”. So, I started messaging over 100 brands a day, stating that I am getting into modelling and would love to collaborate with them. Once I got a few collaborations together, I started messaging local photographers asking for TFP (time for prints). Asking small local photographers means you can both work with each other for free and help each other grow in the meantime.
It’s great exposure for both parties, because the photographers have content and so do you. Anyway, I’ve just kept that going for nearly two years now and I actually get more brands message me then I actually reach out now.
HAVE YOU ALWAYS LIVED IN POOLE?
My whole life. Alderney is where my heart and family is, as that is where I grew up. I travelled Asia and Australia for just over a year, and I am now living in the centre of Bournemouth with my girlfriend in a two-bedroom flat. That’s where I will stay until we can go travelling together.
HOW QUICKLY DID YOU REACH 10,000 FOLLOWERS?
I’ve had my account from the very beginning as a personal account. Naturally, I grew over the years to a few-thousand. When I went travelling, I gained a lot of followers through hashtags, meeting a lot of people and generally posting nice travel stuff.
Then I started the modelling game and it’s been flying up since. I’ve been posting every day to keep up the content. I’ve had my account since 2013 and now I have over 11,000 followers.
WHAT DO YOU DO BESIDES THIS?
Obviously I love the gym… when they are open. I work for DPD doing delivery driving, because my original job was terminated during the first lockdown.
WHAT’S NEXT FOR RYAN SPICER?
At the moment I am keeping it chilled, waiting for the gyms to open, to keep working and saving money. I am saving for a barbering course and to get veneers in Turkey. Ideally, I want to travel with my girlfriend and eventually get a mortgage in the far future.
WHAT ARE THE BEST AND WORST THINGS ABOUT BEING AN INFLUENCER?
The best part is getting paid and getting free clothes, obviously. My whole wardrobe is free and it just keeps growing. I also love creating content and always being different. It makes you feel good, and in years to come, I can look back and think, “I have that a really good shot”.
The worst thing I think is taking on too much work and having brands nagging you about when you are going to post content for them. Sometimes can be a bit annoying, but business is business.
WHAT HAS BEEN YOUR FAVOURITE COLLABORATION?
I’ve have worked with quite a few but brands like ASOS, Lacoste, Culture Kings and Tom’s. Right now, I am working with Fashionnovamen and they are huge. So I am super excited.
WHAT HAS BEEN THE KEY TO YOUR GROWTH?
The key is consistency. Just keep up with the rest, create cool content, be different, and upload every day. It’s always good to stay ahead of the game.
See Ryan Spicer and his content for yourself — check out his Instagram and follow him to stay up-to-date. For more local Social Media stories, click here. Also, don’t forget to follow HQB News on our socials. You can find us on Facebook, Twitter, Instagram, LinkedIn and YouTube.