Coronavirus may have taken its toll on the events industry. However, it hasn’t stopped Resonant Visuals owner Dominic Taylor maintaining a positive outlook on the future of his creative prowess…
Resonant Visuals is a photography and videography company owned by Bournemouth-based Dominic Taylor. Dominic is the lead content creator at Resonant Visuals and has spoken to us about all things creative and how he maintains his passion even during an industry-crushing pandemic.
In this article, Dominic talks us through his long-held passion for content creation and the appeal of working for himself. He also explains how he got his foot in the door of virtual events, something we’ve heard a lot about in recent times.
HOW DID RESONANT VISUALS START?
WHAT INSPIRED YOU TO START UP A PHOTOGRAPHY AND VIDEOGRAPHY BUSINESS?
It was always working for myself that appealed to me. Having the flexibility to accept work while still having control over my time is something I always wanted.
After working multiple 9-5 jobs whilst trying to make Resonant work alongside it just wasn’t working. I decided to take the plunge and put all my time and energy into it, and it’s paid off.
WHAT WAS YOUR MISSION AT THE OUTSET?
My mission from the get-go was simple: to deliver high-quality work without the enormous costs often associated with it. Talking to a few local videographers in the industry, it became apparent that very few had any flexibility or creative input as an employee. I wanted to offer that.
WHAT INSPIRED THE CONCEPT FOR RESONANT VISUALS?
My concept for the business was based around a content creation agency model. But I focused it on photography and videography more than anything else. Since then, we’ve expanded to offer a variety of new and exciting services.
Now, we are proud to cover pretty much any type of content creation you can think of. The Resonant umbrella includes photography, videography, content creation, video editing, aerial photography and videography, display ads, headshots, and even live streaming services
We’ve invested in our equipment with the aim for it to all be modular. For our camera body we use a Sony A7RIII and for lenses we’ve got a G Master 24-70 f28 and an FE 70-200 f4. We also have a variety of add-ons to go along with the main rig: gimbals, drones, and a couple vintage lenses too.
HAVE YOU COVERED ANY VIRTUAL EVENTS?
DO YOU WORK LOCALLY OR NATIONALLY AS WELL?
Pre-COVID, we were a national business. I remember one specific weekend last year where we had jobs on a Thursday in Bournemouth, Friday in Cardiff, and Saturday in Birmingham. A lot of driving and not a lot of sleep! Now that times have changed, we’re much more of a local business. However, clients that aren’t local are still more than welcome to enquire about our services.
AS OF NOW, WHAT ARE YOU MOST PROUD OF? IN REGARDS TO WHAT YOU’VE DONE AT RESONANT VISUALS…
WHAT ARE YOUR AIMS FOR 2021, COVID-PERMITTING?
My aims for the rest of this year are mostly to prepare for next year. To look at different ways I can restructure the business to suit various COVID scenarios that may roll out next year. Pre-COVID I was very focused on events. But now they’re not a thing anymore, I have to look hard at ways I can still drive forward with various restrictions.